Social media can seem like the perfect marketing opportunity for a small business. A captive audience, just waiting to hear what your small business is all about – for free!
However, the same thing that makes social media appealing can also make it feel daunting. What if nobody responds? What if you find yourself overwhelmed by all those accounts you’ve signed up for? How do you know which social media platform is best for your business?
Increase your odds of social media success by picking the best social outlets for your small business.
How to choose the best social media channels for your business
First, think about your target market and your small business’ goals. Are you trying to build brand awareness? Are you trying to educate your existing market? Are you trying to generate more leads? What does your target market want to hear, and how?
And don’t forget – if your audience has zero or minimal presence in a particular social media channel, you don’t have to be there either! After all, there’s no sense in spending time and resources on a social media platform if your target market isn’t even going to see your content, right?
Once you’ve answered these questions, you can better focus in on the best combination of social media platforms for your business.
For example, a small business that’s focused on demonstrating professional expertise might have better luck networking on LinkedIn, or creating educational videos on YouTube. A business that’s highly engaged with its audience might thrive on a more real-time, conversational outlet such as Twitter or Instagram.
Think also of where your audience is most likely to be, and why. TikTok is quickly-growing and popular with younger audiences looking for fun visual content, while LinkedIn is geared towards business professionals looking for industry expertise and innovation. Find where your target market is in social media, and deliver content that works best for that platform.
Social media content ideas for small business
As always, what you post on social media should engage your audience – resist the urge to promote your latest offerings all the time. Here are a few general ideas for social media content ideas for small business:
- Go behind the scenes in your business, whether it’s a typical day or an aspect of product creation
- Host live Q&A sessions with your audience, or answer FAQs in a series of posts
- Share social posts by your customers using your product (with their permission of course)
- Run a giveaway or contest
- Share insights and lessons that your audience will benefit from
- Share thought leadership in the form of how-to guides, case studies, or useful tips
- Respond to trends in the industry, giving your own perspective
- Ask your audience questions and engage with them when they answer