What to do when your customers want different things

primary_market_researchWe’ve said it many times before – getting customer feedback is a great thing for your small business. It can help you figure out what you’re doing well, and what you can improve on. Maybe your customers don’t want you to make a change you think will be great (see the reaction to Twitter’s latest algorithm change for an example). Maybe they can’t wait for you to improve something and are dying to let you know.

But what do you do when you’re hearing different feedback from your customers?

Recently, this question was asked of Rob Campbell, one of our expert entrepreneurs featured in our Ask an Expert section. If you’re getting feedback from your customers that’s conflicting, you might want to check out what he suggests. Let us know what you think, or if you’ve ever dealt with conflicting customer feedback!

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