What is an elevator pitch?

elevator pitchImagine you find yourself in an elevator with your business idol, or your dream investor. You strike up a conversation and this person asks you about your business.

What do you say to quickly and concisely describe your business, while also making it sound so interesting that the listener just has to hear more?

That’s your elevator pitch.

In 60 seconds or less, your elevator pitch should explain who you are, what you are offering, the problem it solves, what’s compelling about what you’re offering and to whom you’re offering it.

It’s not as easy as it sounds, but it’s important. All successful entrepreneurs have an elevator pitch written, practiced and ready to lay on anyone who might be interested in their business idea.

For more ideas, check out our Ask an Expert section for tips on how to write a great elevator pitch.

Practice writing yours today, and have fun with it!

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