Tips for creating a great elevator pitch

Recently, in our Ask a GoForth Expert section, our Advertising and PR expert Sarah Geddes was asked:

I need to create an elevator pitch for my business and I need some tips. Can you help?

Imagine that you  find yourself in an elevator with a potential investor, and have only a few seconds to “pitch” your business idea to them. This is where the term “elevator pitch” comes from.

Basically, it’s a clear, concise and compelling business concept statement that’s so attention-getting, it will make people want to hear more.

Check out Sarah’s four tips for creating a great elevator pitch!