Recently, in our Ask a GoForth Expert section, our Advertising and PR expert Sarah Geddes was asked:
I need to create an elevator pitch for my business and I need some tips. Can you help?
Imagine that you find yourself in an elevator with a potential investor, and have only a few seconds to “pitch” your business idea to them. This is where the term “elevator pitch” comes from.
Basically, it’s a clear, concise and compelling business concept statement that’s so attention-getting, it will make people want to hear more.