We’ve talked before about tips for making your small business website as effective as possible. We wanted to keep that theme going and share with you three easy website tweaks you can make right now to increase the strength of this very important marketing tool.
1) Do a quick and basic website functionality check
Are all email links going to live addresses? Do your contact forms work? You can have the world’s most engaging content and an award-winning design, but if your customers can’t get in touch with you, there’s no point.
2) Make it easy for customers to find you
On the internet, time is a precious commodity. Make sure your site has your small business’ name and all the contact info that applies: hours, location, phone number, and/or email address. And put all this info on a page that makes sense and is easily found, either on your home page or on your Contact page. Your customers want to find you – don’t make them click around forever or you could lose their interest.
3) Add calls to action
A call to action is as it sounds – it’s a prompt for website visitors to perform the action you want them to, whether that’s phoning you, filling out a form, or downloading more information. You can do this on each page, and it can take the form of a “Get a quote now” link that leads to your contact form, or a beautifully-designed button that viewers can click to start a download. This way, your website will do a lot of the work for you in making sales or generating leads.
See? No sweat! Your website is one of your most important marketing tools, so make sure it’s working for you, and not against you.