Things to know when working with influencers

Influencer marketing is an increasingly popular option for small businesses to offer promotions, raise brand awareness, and create unique content. No matter your business’ niche, size, or budget, there’s likely a social media influencer who would be a great match for you!

According to a recent study by IZEA:

42% of respondents ages 18 to 29 turn to TikTok to research a product or service before purchasing. 50% of all respondents have made a purchase after seeing a product used by an influencer.

Sounds great! But – how do you know where to start with influencer marketing? What questions should you ask?

Canadian social media marketing experts Later have put together a handy guide of the 6 questions to ask before you start working with an influencer. From their post:

…partnering with the wrong influencer can do more harm than good for your brand marketing efforts.

Check out Later’s “6 Questions to Ask Before Working With An Influencer” for more!