Get $25 off GoForth Institute online business training

Do you want to learn how to start and run a small business? For a limited time, GoForth’s 100 Essential Small Business Skills can be yours at a $25 discounted rate. Find out how how to get new customers, make sense of your finances, develop a marketing strategy – and more! Our small business training is delivered through online streaming video, at your pace. All you need is an internet connection, 10 hours of time (though not all at once, don’t worry!) and a great small business idea.

Just email promo@goforthinstitute.com with “Promo” in the subject line by November 1 to get your discount code. This code will expire on November 30, so email us today!

Visit our website for more information about our online small business training. Happy learning!

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Small business lessons from Generation Y

Yesterday’s Globe and Mail had an interesting feature entitled, “Why Gen Y prefers to patronize small businesses.” It’s the first of a three-part series at the Globe’s website outlining the effect Generation Y is having on business.

The boundaries of Generation Y are loosely defined, but it’s commonly considered to have begun in the mid ’70s and ended in the late ’90s. The Globe featured an book excerpt by author – and Generation Y member – Aiden Livingston. In the excerpt, Livingston outlines some reasons Generation Y is turning to small business rather than corporations. According to Livingston, Generation Y prefers small business because:

  • They feel corporations adapt to new trends in business too slowly;
  • They feel corporations are out of touch with their customers; and
  • They feel corporations are stuck in the past.

At GoForth Institute, we can certainly say that the need for adaptability and newness in business is strong. Entrepreneurs told us themselves that they wanted small business education via streaming HD online learning – and that’s what we gave them!

Our advice for entrepreneurs? Take heart – you’re reading this blog, which means you have adapted to a new trend in business and are not stuck in the past! Just keep listening to what your customers want, embrace innovation and keep adapting – these are just a few of the great small business lessons Generation Y can teach us.

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Can entrepreneurs benefit from online learning?

web video small business trainingWhen it comes to getting well-rounded small business training, what best fits your lifestyle – business courses delivered in a classroom or via online video modules? Entrepreneurs lead busy lives, no matter what stage of entrepreneurship they’re in. Canadian small business courses have traditionally been taught in classrooms, but online learning is becoming more attractive each year.

Is online learning right for you?

A certain blog post by Clive Shepherd has been giving us food for thought lately. The post is titled Online learning is more efficient than face-to-face training – discuss. In it, Shepherd outlines the ways in which he feels online learning is more efficient: it uses fewer resources than face-to-face training, is more conducive to learning at one’s own pace and students don’t waste time or money traveling to a classroom.

At GoForth Institute, we’d heard similar feedback from entrepreneurs themselves. They told us their time and money were valuable to them. They wanted convenience and affordability without sacrificing quality. That’s why GoForth Institute offers online learning for entrepreneurs that can be accessed from any computer – anytime, anywhere. It’s engaging, comprehensive small business education that’s designed for the entrepreneurial lifestyle.

Online learning integrates technology with great education

Personally, we love the thought that something as convenient and inexpensive as online learning exists to make entrepreneurs’ lives easier. We know some people still prefer classroom learning, but for entrepreneurs who are starting a home-based business, live in rural areas or simply don’t want to change out of their pyjamas – we support you!

What do you think – do you prefer web-based training over classroom environments? Do you feel online learning is more efficient? As an entrepreneur, what specific things do you value in online learning? Tell us about your experiences!

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