We hope you have a nice, relaxing weekend planned! Here are some interesting small business blog posts and articles we’ve read recently. Have you read anything you’d like to share?
A recent study by BDC reveals some interesting findings about digital maturity, and the effects it can have on Canadian businesses.
In the study, “digital maturity” is defined as a combination of digital intensity and digital culture. Digital intensity comprises customer experience; data and analytics; digital technologies; and process and communication. Digital culture comprises leadership and strategy; and staff and expertise. These six factors work together to influence a business’ performance in our current technological climate.
BDC’s study, “Seize the Technological Advantage – Why Digitally Mature Companies Perform Better” surveyed 1,500 small and medium-sized businesses on their use of digital technology. Here are the key findings from that study:
The study divided these businesses into four categories: Latecomers, Beginners, Emerging, and Advanced. Out of those, 47% of businesses were classed as Beginners, with only 5% being digitally advanced.
For more detail about these findings, real-world examples of how Canadian businesses use technology, and to learn how to digitize your own business, check out BDC’s study here.
Remember the Pokemon Go craze? It seemed like the whole world was obsessed with it, downloading the app and “catching” Pokemon that were overlaid over real-world views. While it may seem like a great idea for a game, augmented reality like this can have applications in business, too.
Check out our list of five ways that AR can improve your small business:
Do you have any ideas for an augmented reality-related business?
Happy weekend, everyone! Enjoy these small business blog posts that we enjoyed this week. We hope you like them too, and share any suggestions you think we might like!