In our last post, we examined the factors that go into small business financing. Now that you have an idea of how much small business financing you need, how do you get it?
Generally, a new small business can be funded in one of two ways: equity (ownership) or debt (loan).
Equity financing for small business
With equity financing, you exchange a piece of ownership of your business for the investment capital – you’re giving up part of your company to receive money to start or grow. The amount of your company you give up is negotiable, but it’s related to the size of the investment and the value of your company. If you fail, investors lose their money – you’re under no obligation to repay the investment.
Debt financing for small business
With debt financing, you borrow money and repay it over time to the lender. If you fail, you’re still obligated to repay the loan in full. with the right preparation and planning you might qualify for debt financing, depending on your personal equity and that of your business. There are four common lending methods that small business owners can pursue through chartered and commercial banks and credit unions.
- Line of credit: A convenient type of loan used by you only when you need it, and usually secured by an asset.
- Term loans: Loans repayable over several different time periods. Demand Loans are payable upon demand; Instalment Loans are payable in equal monthly instalments; and Time Loans are payable at some time to be determined in the future, or at maturity.
- Mortgages: Loans given with your personal property or real estate as collateral until repayment.
- Corporate credit cards
To help your chances when pursuing a loan, it’s important to understand the lender’s perspective. Generally, loans are given based on a review of your five Cs of credit:
- Your character
- Your capacity to repay the loan
- The capital being invested by you in your business
- The amount of collateral available to secure your loan
- The conditions of the industry and economy
Obviously with a new small business owner, the first two — character and capacity — become the most important evaluation elements. This is because your new business’ financial estimates are based on forecasts, so the lender will likely consider your personal financial history very closely.
Money is just one factor of a successful small business
Most new entrepreneurs believe that if they have enough money, they can make any business model into a successful business. Sadly, there is nothing further from the truth. A bad idea is a bad idea is a bad idea, no matter how much money you throw at it.
At GoForth Institute, we know that the reality is sufficient start-up capital is only one element of a successful new business. Research shows that the small business owner’s reputation and depth of their social network are important to securing financial help. Not all businesses need start-up capital – but for most, the need for money comes at some point in their business’ life. So, develop a solid financial strategy, but remember that money is but one pillar of a strong small business.