Creating a small business vision statement

Last week we talked about how to create a strong mission statement for your small business. This week, we’re going to move to vision statements.

What’s a vision statement? It’s the answer to the question: What is my vision for this company?

If you don’t know where you’re trying to go, you’ll have a hard time getting there. A vision statement is a summary of where you want your business to be in three to five years.

Vision is what keeps us moving forward, even against discouraging odds. A clear vision can be one of the most powerful motivators in a small business. If it’s vivid and meaningful enough, people can do amazing things to make it happen.

Here are a few examples of great vision statements:

“Within the next five years, Appalachian Adventurers will grow into the premier Appalachian Mountains tour company, increasing revenues to $225,000 by 2015 by empowering local residents to incorporate local history with breathtaking nature experiences.”

“Canada Post will be a world leader in providing innovative physical and electronic delivery solutions, creating value for our customers, employees and all Canadians.”

“At Amazon, our vision is to be Earth’s most customer centric company; to build a place where people can come to find and discover anything they might want to buy online.”

When crafting your vision statement, it’s good to get feedback from key people, but this is your company, so make sure both your mission and vision statements reflect your view of business success!

Share this post:

Discover the 10 steps for small business success

GoForth Institute’s first newsletter of 2011 is out now, and we’re excited about it. Not only do we discuss how to develop a sales forecast and have a discussion with our Module Four instructor Nathalie Callender, but we also tell you how to create a strategic plan in just 10 steps.

Creating a strategic plan for your small business – whether you work from home or are at the helm of a high-growth venture – is critical for success. How else will you know where to take your small business in the coming years? A small business strategic plan will make sure your business grows exactly in the way you want it to.

Here’s a sneak peek of what you’ll see in the feature on our 10-step strategic plan:

  1. What is the purpose of my business?
  2. What is my vision for this company?
  3. What are my business values?
  4. What are my business’ SWOTs?
  5. Do a STEPC analysis.
  6. Set overall corporate goals for the year.
  7. Set strategic objectives in marketing, finance, human resources and operations.
  8. Create tactics in marketing, finance, human resources and operations.
  9. Implement the plan.
  10. Re-visit your plan.

Check out our January newsletter for complete information about these 10 steps, as well as more great news and tips for Canadian entrepreneurs.

We hope you enjoy it!

Share this post: