BNN’s The Pitch helps entrepreneurs both on and off-camera

Hope you enjoyed Wednesday’s episode of The Pitch on BNN, which marked my second appearance as a panelist on the show and the first The Pitch show taped at BNN’s very cool new studios in Toronto. The set is brand new and everyone was getting used to camera angles, lighting, sound, new microphones, places and marks (where we, the panelists and the two pitchers stand). A little bit of a learning curve behind the scenes – but a really great show.

The two pitchers were well prepared, well-rehearsed and had some serious passion goin’ on in their pitches. I like to see confident people behind a company – their confidence helps to instill my confidence in their business and their plans moving forward. However, that doesn’t stop any of us on the panel from pointing out the gaps I found in their business models or strategic plans going forward. See my comments to each of them at the end of the show in segment three (look for the videos marked December 8).

It doesn’t end there, though. The pitchers only get 90 seconds to make their pitch, and a short amount of time to answer questions on-air. But after the show wraps, I like to hang around in the green room and debrief the pitchers – how they thought it went, or if they had any questions about what went down on the show. We usually agree to a follow-up Skype or phone chat so that I can offer some guidance to help them work through some of the issues that are raised by me or the other panelists. That’s one of the fun parts of the show for me – working one on one with the pitch companies after the show is over. I also enjoy the emails I get after a show from the BNN audience at home – the armchair venture capitalists who want to weigh in with their opinions.

If you haven’t watched The Pitch, watch it. It’s real, not entertainment. We have a genuine interest in helping the pitchers succeed, and this extends off the air to what goes on behind the scenes.

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Behind the scenes as a panelist on BNN’s The Pitch

I’ve been asked how I prepare for my appearances as a panelist on BNN’s new show The Pitch.  There’s nothing like a live national television show on the most respected business news network in Canada to motivate me to do some homework!  I have the regular “do I have broccoli in my teeth” fear of appearing on national television, but I also fear not being able to help move the pitcher’s business forward – even just one small step.

So, the week before each show, the producers give me a one-page outline of the pitcher and his/her company. From there, it’s up to each panelist to prepare for the show as they see fit. My approach is to learn the pitchers’ businesses well – understand their business model, revenue model, competition, key differentiating feature and unique selling proposition (that secret sauce or element that makes them so special), addressable market – all the usual.

Having taught MBA courses in strategy as a professor in my former life, I know the points of analysis, but the trick is to prioritize my questions for the pitchers – knowing that the other panelists are likely to drill down in the same places. My background in market research makes me gravitate toward the market, addressable market and marketing research foundations of their business plans. To me, all good things come from our customers – sales and revenue (obviously), testimonials and word of mouth advertising, but also great product ideas.  I like to see proof the pitchers are engaged and listening to their customers.

Hats off to BNN for creating a great show! My next appearance is this coming Wednesday, December 8. The show airs at 11.30am ET/8.30 am PT, but it’s available online very soon after it airs. Tune in next week and see which pitch makes the cut. And if you’d like to be on the show yourself and pitch your ideas to an expert panel of businesspeople and financiers, email us!

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Watch Dr. Roberts on Business News Network’s The Pitch

The Pitch is Business News Network’s new show, in which growth entrepreneurs pitch their next great idea to a panel of small business experts and financiers. At the end of the show, this panel will decide which pitch gets the green light, or doesn’t.

GoForth’s President and founder Dr. Leslie Roberts was on the show’s rotating panel this Wednesday, and you can watch the entire episode for free on BNN’s site, right here (the episode dated November 10).

Did you see the show? What did you think of the pitches? Did Dr. Roberts and the other panelists make the right call?

Thanks to BNN and host Andrew Bell for having us – it was exciting!

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