As we love telling entrepreneurs, a well-researched marketing strategy is critical. Without proper marketing planning and consideration, you could end up selling to the wrong group of people, setting your pricing way off-base, or exposing critical flaws that could hinder your small business.
So, can you create this yourself, or should you hire outside help to create your marketing strategy? Alek Mlynek, one of our GoForth Experts, has some advice for small business owners who are wondering about their best marketing strategy. Check out his advice on creating marketing plans here.