Want to get preliminary feedback on your product or service idea? What better way than to ask your customers directly? Administering a small convenience sample of 20-30 consumers or industrial buyers is a good starting point to get well-rounded feedback.
Here’s an eight-part sample customer survey:
- Describe your product or service idea to the respondent.
- Note their reaction to your idea – what they liked/disliked about it, problems it would solve for them, needs that would be satisfied, and other comments about your idea.
- What benefits would they get from buying your product or service?
- What price would they pay?
- How often would they buy your product or service?
- What level of service and support would they expect you/your company to provide?
- Do they currently buy a similar product or service to yours? If so, from whom? Why? What do they like/dislike about the company that offers the product or service they currently buy?
- Collect demographic information (things like age, sex, and income) from your respondent to help you analyze your data and, later, to segment your market more conclusively.
There you go – quick, painless, and infinitely informative!