What factors affect your business’ location choice?

Finding the best location for your small business is a very important task, and there are a lot of factors that go into it. Norman Leach, one of our GoForth Experts, was recently asked about the most important factors to look for when choosing a small business location. Check out Norman’s answer here – and good luck! Once you’ve narrowed down your location choices based…

brand pillars

How to build brand pillars for your business

Brands are seen everywhere, within every industry. A brand represents the emotional and logical associations that you make with a certain company, product or service. The interesting thing about branding is that it reflects internal and personal interpretations, which may differ between people and cultures. Creating brand pillars is one way to design a brand for your small business that customers will react to positively.…

Small business blog posts we liked this wek

Autumn is just around the corner, and we hope you’ve had a wonderful summer and are looking forward to cooler, cozier days. Here are some small business articles and blog posts we enjoyed this week – have you read anything recently that you enjoyed? Thanks to an innovative new paint, this school’s playground just got 12 degrees cooler at Fast Company Taco Bell Just Premiered…

Are you a social entrepreneur?

Social entrepreneurs start a business to do good in the world, and they’ve always existed. In the past, they were called visionaries, humanitarians, philanthropists, reformers, saints, or simply great leaders. Attention was paid to their courage, compassion, and vision, but rarely to the practical aspects of their accomplishments. Definition of the typical social entrepreneur Pragmatic visionaries who achieve large-scale, systemic, and sustainable social change through…

How do you estimate sales in a small business?

Estimating sales is one key way to figure out how well your business idea might work as an actual business. The stronger your sales forecast is, the more confident you can be in going ahead with your small business idea. Estimating sales lets you organize market and financial data in a way that helps you figure out what your profit might be – the money…