Trying to grow a small business during a pandemic might not seem like the most auspicious thing ever, but there are examples of businesses like this finding a way to adapt and succeed.
Inc recently featured an interview with the owner of one such business: Nathan George, owner of Kube, which was trying to develop a new product when the COVID-19 pandemic flared up. One suggestion from George to other entrepreneurs:
You have to ask yourself if this is truly what you want to do. If it is, stay the course. Once you’ve been at it for a while and survived a crisis or two, you find that it almost re-energizes you.