How to generate brand awareness on a small budget

Are you just starting your small business? Have you been going for a while but are looking for cost-effective marketing ideas?

GoForth’s CEO and Founder Leslie McGeough has some tips to help! As one of our GoForth Experts, she was asked how to generate awareness of a business on a limited budget. Here are just three of her tips:

• Get creative with social media. For example, post a behind-the-scenes Instagram video, or do a Facebook Live Q&A.
• Partner with related, complimentary businesses to offer bundled services.
• Investigate influencer marketing.

Click here for more of Leslie’s list of affordable marketing ideas!