Getting market research data to better understand your customers is critical to small business success. It’s used to determine consumer opinions, industry trends and competitor stats, and it gauges consumer interest in new products and services.
How to collect market data in Canada
There are a few ways to collect market data, but one key method that we like the most is found at Statistics Canada. Here, you can find key socioeconomic information for Canada, and find out average household spending per year on products and services like the one you’ll be offering.