There are many things that are hard to communicate in ads because they can’t really be measured – the reason why your customers should trust you is one of those things.
Being able to communicate brand trust through your marketing material is very important. After all, you often get one shot to make an impression on your prospective customer or client, and you shouldn’t depend on getting a second chance to prove your trustworthiness.
Put it this way: according to a recent survey, 56% of consumers feel more loyal to brands that “get them” – so it’s important!
How do you communicate something as intangible as trust in your brand’s marketing materials?
One of our GoForth Experts, Rob Campbell, has some answers. Check out his advice for communicating trust in your marketing material here, and feel free to ask our experts any other business-related question you have – other entrepreneurs might love to hear the answer too!