From the archives: Why is target marketing so important?

What’s your target market? Why does it matter? GoForth’s President Dr Leslie McGeough has this to say on the topic:

My own business advisor (and everyone should have an advisor, no matter how seasoned an entrepreneur they are) once told me the field is full of white rabbits. Pick the white rabbit you can catch and go after that one. In other words, there are opportunities and potential targets everywhere. Don’t fall into the trap of thinking “Everyone will buy my product!” Focus, focus, focus.

Read Dr McGeough’s advice on target marketing here, and enjoy!