As we discussed last week, primary market research involves getting data straight from its source.
This differs from secondary market research, which involves relying on research conducted by someone else, like other businesses or governmental agencies.
Here are some examples of secondary market research sources
- Census data collected by the government
- Other population demographics collected by municipal, provincial or federal government agencies
- Reports issued by research institutions
- News reports
- Academic journals
- Magazines and newspapers
- Financial statements and reports
- Legal documents
- Universities, colleges, and technical institutions
- Business directories
- Professional associations or unions (including business associations)
- Records and reference materials located in public or private libraries
- Demographics and market research compiled by businesses and media outlets about their clients or audience
For further reading, check out our blog post about when to use secondary market research.