Tip of the Month: Creating a Perfect Pitch

In keeping with the theme of our last post, we’ve added a new How-To Guide to our new, expanded website. Titled “How To Create a Perfect Pitch,” it’s designed for entrepreneurs who need help creating a pitch for their small business. Even if you’ve made a pitch before, the guide can still help you tweak and fine-tune your approach. We know that small business pitches are never a walk in the park, so use our guide to make the process easier and more clear.

Creating a pitch for your small business begins with a business concept. After all, you can’t confidently talk about your business unless you know it inside and out, right? The foundation of a great pitch is an understanding of the following concepts:

  • Who will buy?
  • Value proposition and the compelling story;
  • Definition of your product or service; and
  • The distribution channel.

Once you have these four concepts clear in your mind (and on paper), you can then put them all together to form your business concept – the foundation for your perfect pitch!

Read more about the elements of a business concept and your business’ perfect pitch in our How-To Guide.

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