Changing your mindset about selling

small business negotiationAs all entrepreneurs know, selling is important! After all, how can you succeed if you’re not selling your product or service to new and existing customers? No matter your business, selling is at the heart of it.

But how do you actually close a sale? What is the best way to ask for business? It can be difficult for many entrepreneurs to imagine themselves closing a sale, or to even know where to start. Sometimes, this uncertainty can lead to poor sales and marketing strategies such as sending blanket, generic marketing messages, or being too pushy because we think we have to be.

It’s important to reframe your mindset about selling, in order to help you get more comfortable with it. Then, you can make more strategic sales and marketing decisions that make sense for your business – and you might even have fun doing it.

We recommend checking out GoForth Expert Marty Park’s advice on how to change your mindset about selling. We think it’ll help you to think about sales a little differently!

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