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Are you ready to start a small business?

It’s the start of a new year, and if you’re like many Canadians, you might have decided to start a small business in 2023.

Congratulations! But wait – not so fast. We know it’s exciting to finally start your small business, but there are lots of things to figure out beforehand. Here are some things that, in our years of educating entrepreneurs, we’ve identified as some of the most important questions prospective entrepreneurs should ask themselves before starting a small business.

Are you ready to start a small business?

  1. What is most important to me in running a small business – making money or doing what I love?
  2. Do I have management or technical experience in a business similar to the business I want to start?
  3. Do I have any accounting or bookkeeping knowledge?
  4. How well do I handle risk?
  5. How do I cope with stress?
  6. Are my finances strong enough to support me if my small business doesn’t see income immediately?
  7. Do I have the support of my family and friends?
  8. Am I willing to work longer than usual to start my small business?
  9. How well do I lead or manage others?
  10. How adaptable am I?
  11. How do I make difficult decisions?
  12. Do I have a long-term plan for my small business?
  13. Do I have a business model?

If you’ve answered “no” to any of these questions, no problem! It’s actually a good thing. Knowing what you don’t know is important, and can help you find – and fix – critical gaps in your knowledge. Small business training will increase your odds of success. Nearly half of all small Canadian businesses fail within two years, so getting essential small business skills is really important.

How can you find out if you’re ready to be an entrepreneur?

Download our free Self-Assessment for Entrepreneurs to take an honest look at your situation right now. Take your time and do as much research and training as you can before you start your small business – it may make all the difference to your success.

Good luck!

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Small business blog 2022 in review

The end of another year already! We wanted to share some of our favourite 2022 blog posts, that we hope will be helpful going into 2023:

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7 ways to wind down your year in entrepreneurship

Another year is drawing to a close, and whether this means a busy or slow time for your small business, it’s important to look back at your year and plan for what’s coming next.

7 ways to wind down your year in entrepreneurship

  1. Review your 2022 business goals. What worked well and what didn’t? In 2023, do more of what worked in 2022, and evaluate the things that didn’t.
  2. Develop a strategic plan. This roadmap for getting from point A to point B can help your business immensely. If you don’t have a strategic plan, we’ve got a free one-page business plan template you can download at our website.
  3. Take a close look at your marketing, human resources management, financing and operations. Is there anything you could do better? Get working on some ideas to become more effective.
  4. Read up on new ways to reach your audience. Social media and marketing are always evolving, so it’s a good idea to make sure what you’re doing still works for you and your business. As a starting point, check out our tips for generating brand awareness on a small budget!
  5. Tidy up your contact information. Remove old contacts and duplicate records, and update current contacts in your professional networks.
  6. Update your productivity and technology tools. Download updates and templates and make sure your current apps are still benefiting your business.
  7. Clean up your files! Delete old files. Get rid of spam emails. Back up your business records or hire a company to do it for you on a regular basis. Set up a good online file folder system so you don’t have to scroll through three months of emails to find something your accountant wants.

We know the holidays are a flurry of activity, but take some time to look back at your year in small business, and get yourself prepared to hit the ground running next year. All the best!

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How to generate brand awareness on a small budget

Are you just starting your small business? Have you been going for a while but are looking for cost-effective marketing ideas?

GoForth’s CEO and Founder Leslie McGeough has some tips to help! As one of our GoForth Experts, she was asked how to generate awareness of a business on a limited budget. Here are just three of her tips:

  • Get creative with social media. For example, post a behind-the-scenes Instagram video, or do a Facebook Live Q&A.
  • Partner with related, complimentary businesses to offer bundled services.
  • Investigate influencer marketing.

Click here for more of Leslie’s list of affordable marketing ideas!

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