Best wishes for the holidays – and the New Year!

As we come to the end of 2022, we’d like to thank you for being with us this year. All of us here at GoForth Institute wish our fellow entrepreneurs a festive and restful holiday season. We’re looking forward to exciting new things in 2023, and we hope the new year is wonderful for everyone – in small business and in life!

social media conversion ideas

3 tips for increasing social media conversion

When your goal is to drive traffic to a landing page, online shop, or signup form, here are some social media ideas to increase conversion. 1) Keep your branding consistent throughout your sales funnel Imagine you’re scrolling through your feed and an ad from one of your favourite businesses catches your eye. You click on it, only to see a landing page that looks completely…

How do you estimate sales in a small business?

Estimating sales is one key way to figure out how well your business idea might work as an actual business. The stronger your sales forecast is, the more confident you can be in going ahead with your small business idea. Estimating sales lets you organize market and financial data in a way that helps you figure out what your profit might be – the money…

how to determine pricing

Download our free one-page business plan template

A business plan is the design and construction plan for a great small business. If you wanted to build a house, you wouldn’t walk over to an empty lot and just start nailing boards together. You’d follow a blueprint that tells everyone what the finished product should look like and how to build the home. Essentially, a business plan serves the same purpose. What does…

small business sales

Hate selling? Try this mindset shift

No matter your business, selling is at the heart of it. After all, it’s hard to succeed if you’re not selling your product or service to new and existing customers. That’s all well and good, but the mindset needed for selling doesn’t come naturally to all entrepreneurs. Some small business owners wonder how to you actually close a sale, or what the best way to…