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When your goal is to drive traffic to a landing page, online shop, or signup form, here are some social media ideas to increase conversion. 1) Keep your branding consistent throughout your sales funnel Imagine you’re scrolling through your feed and an ad from one of your favourite businesses catches your eye. You click on it, only to see a landing page that looks completely…
Estimating sales is one key way to figure out how well your business idea might work as an actual business. The stronger your sales forecast is, the more confident you can be in going ahead with your small business idea. Estimating sales lets you organize market and financial data in a way that helps you figure out what your profit might be – the money…
A business plan is the design and construction plan for a great small business. If you wanted to build a house, you wouldn’t walk over to an empty lot and just start nailing boards together. You’d follow a blueprint that tells everyone what the finished product should look like and how to build the home. Essentially, a business plan serves the same purpose. What does…
No matter your business, selling is at the heart of it. After all, it’s hard to succeed if you’re not selling your product or service to new and existing customers. That’s all well and good, but the mindset needed for selling doesn’t come naturally to all entrepreneurs. Some small business owners wonder how to you actually close a sale, or what the best way to…
In the Ask a GoForth Expert section of our website, an entrepreneur wisely wanted to know about the warning signs of franchise fraud. There are all kinds of franchise opportunities available, and some seem to promise instant wealth with almost zero effort. Franchises do have a high rate of success compared to other types of small businesses, but that doesn’t mean they’re a direct path to…