How to generate brand awareness on a small budget

Are you just starting your small business? Have you been going for a while but are looking for cost-effective marketing ideas? GoForth’s CEO and Founder Leslie McGeough has some tips to help! As one of our GoForth Experts, she was asked how to generate awareness of a new business on a limited budget. Here are just three of her tips: Get creative with social media.…

10 most common challenges to entrepreneurial creativity

Creativity is the ability to view the world in new ways, to find hidden patterns, to make connections between seemingly unrelated things and to find solutions. Your ability to connect the dots in this way is the basis of all human creativity and idea generation. This sort of creativity is important to entrepreneurship! It’s seen often in the history of some of today’s most unique…

competitive analysis small business

What makes a business a competitor?

“The competitor to be feared is one who never bothers about you at all, but goes on making his own business better all the time.” – Henry Ford, Founder of Ford Motor Company Identifying competition – both current and potential – is important. It’ll help you understand the potential of your business idea, and what proportion of the market you might expect to capture. What…

Small business blog posts we liked this wek

Autumn is just around the corner, and we hope you’ve had a wonderful summer and are looking forward to cooler, cozier days. Here are some small business articles and blog posts we enjoyed this week – have you read anything recently that you enjoyed? Thanks to an innovative new paint, this school’s playground just got 12 degrees cooler at Fast Company Taco Bell Just Premiered…

Are you a social entrepreneur?

Social entrepreneurs start a business to do good in the world, and they’ve always existed. In the past, they were called visionaries, humanitarians, philanthropists, reformers, saints, or simply great leaders. Attention was paid to their courage, compassion, and vision, but rarely to the practical aspects of their accomplishments. Definition of the typical social entrepreneur Pragmatic visionaries who achieve large-scale, systemic, and sustainable social change through…