Many entrepreneurs run home-based businesses. These self-employed entrepreneurs work alone, or have a few employees. Home-based businesses usually don’t have a storefront, street advertising signs or customer parking. Home-based entrepreneurs, despite the name, may have an office, studio or workshop, depending on their business. This sort of business has several upsides, including greater schedule flexibility, no dress code, potential savings on expenses such as childcare,…
During the pandemic, many of us got used to online and hybrid models of networking. Once an in-person social thing, there are many ways to make new business connections without leaving home. Why is this important? As an entrepreneur, your network of personal and professional contacts is one of the key factors to your brand’s success, especially in the pre-startup period. So, fear not! In-person…
Are you just starting your small business? Have you been going for a while but are looking for cost-effective marketing ideas? GoForth’s CEO and Founder Leslie McGeough has some tips to help! As one of our GoForth Experts, she was asked how to generate awareness of a new business on a limited budget. Here are just three of her tips: Get creative with social media.…
Creativity is the ability to view the world in new ways, to find hidden patterns, to make connections between seemingly unrelated things and to find solutions. Your ability to connect the dots in this way is the basis of all human creativity and idea generation. This sort of creativity is important to entrepreneurship! It’s seen often in the history of some of today’s most unique…
“The competitor to be feared is one who never bothers about you at all, but goes on making his own business better all the time.” – Henry Ford, Founder of Ford Motor Company Identifying competition – both current and potential – is important. It’ll help you understand the potential of your business idea, and what proportion of the market you might expect to capture. What…