A recent study by BDC reveals some interesting findings about digital maturity, and the effects it can have on Canadian businesses. What is digital maturity? In the study, “digital maturity” is defined as a combination of digital intensity and digital culture. Digital intensity comprises customer experience; data and analytics; digital technologies; and process and communication. Digital culture comprises leadership and strategy; and staff and expertise.…
Getting your small business’ name right is important – it creates a first impression of your business, and you won’t get many chances to change it later. Here are 15 of our top guidelines for choosing a strong small business name. Keep the small business name memorable. Keep the business name as short as possible. Be creative, but not so wacky that your audience will…
Here are some small business articles and blog posts we found interesting this week – what have you come across lately? “Imperfect Picks” And “Uglies”: Beauty Brands Are Salvaging Damaged And Abandoned Packaging And Products at Beauty Independent Ottawa plans to forgive up to 50 per cent of COVID-19 pandemic loans to Indigenous businesses at the Globe and Mail Here’s how much of an impact…
Social media can seem like the perfect marketing opportunity for a small business. A captive audience, just waiting to hear what your small business is all about – for free! However, the same thing that makes social media appealing can also make it feel daunting. What if nobody responds? What if you find yourself overwhelmed by all those accounts you’ve signed up for? How do you…
Now that you’ve proven your great small business idea is a great small business, what’s next? Your business plan may already account for diversification, or it may have never occurred to you. Either way, consider ways to diversify your business to stay ahead of the game. Diversification is a buffer against slowdowns You may have perfected a certain product or service that your customers love,…