Entrepreneurial Inspiration from Marah Lidey

“I’m the only one with my unique experience—and that inherently is worthwhile.”
— Marah Lidey, co-founder and co-CEO of Shine

We loved these words of wisdom from the co-founder of Shine, a daily wellness app. At GoForth, we’re all for entrepreneurs drawing from their unique experiences, worldview, and expertise. No entrepreneur is exactly like you, and you should consider that one of your biggest strengths!

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small business passion

Entrepreneurial inspiration from Ella Fitzgerald

“It isn’t where you came from. It’s where you’re going that counts.”
– Ella Fitzgerald, American jazz singer

Even though Ella Fitzgerald wasn’t an entrepreneur herself, she was a trailblazing inspiration to many, and revolutionized her industry. We think that her enterprising spirit in the music industry can inspire all entrepreneurs to plan, learn, and focus on your goals.

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Entrepreneurial inspiration from Eric Ries


What is a pivot, and how can it help your business?

Making the decision to pivot is one of the hardest aspects of the Lean Start-up method of managing start-up. Founders and entrepreneurs are emotionally tied to their products, and energy and money have been invested. A pivot isn’t necessarily a failure – it means that you will change one of your hypotheses about your product or service. There are different variations on the pivot – read more in our blog post Lean start-up: Is it time for your small business to pivot?

“Pivots are a permanent fact of life for any growing business. Even after a company achieves initial success, it must continue to pivot.”
– Eric Ries, in his book The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses

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