Best ways to anticipate your customer needs

Businesses are facing a profound challenge that becomes increasingly relevant every day: anticipating customer needs. The market is changing lightning-fast these days, so if you are not planning and preparing a solution for tomorrow’s customers, you may be heading for a big disappointment and don’t even realize it.

Why should one plan solutions for tomorrow’s customers when one has a lot of business today? Well, there are always new businesses and startups planning their arrival on the market tomorrow. Who knows, maybe a new Steve Jobs and Elon Musk will enter your market tomorrow? Chances are they will have much better solutions than you do.

Besides, the brand new world of customer lifecycle management (CLM) replaces the current marketing concepts: the calendar and the funnel. Tomorrow, they will become more irrelevant and outmoded because they are unresponsive models organized around the business, not the customer.

For example, they don’t account for numerous daily opportunities to engage with the target audience, which means losing millions of dollars. Clearly, it’s better to use updated strategies.

CLM is a responsive model that focuses on the customer and their needs. It takes advantage of advanced analytics, encourages businesses to listen for the signals from customers, and respond to them quickly, profitably, and relevantly.

Do you want your customers to be impressed by responsive, highly personalized, and relevant experiences with your brand as well? Then take a look at the infographic created by below.

It offers eight updated ways that business owners can determine and develop with future trends. The ways are backed up by data provided by studies of the U.S. market – however, this advice is highly valuable to Canadian entrepreneurs as well. Each technique described in the infographic comes with helpful tips for you to improve your ability to anticipate the needs of your target audience.

An effective use of these techniques will help your business survive and compete with the next Steve Jobs and Elon Musk. You’ll learn that in addition to listening, staying competitive requires using CLM and taking initiative, planning, and seeing things that your target audience will need, even if they don’t know it yet.

All right, let’s now learn how to put your business in a unique position of knowing exactly what customers need…

Lucy Benton is a marketing specialist, business consultant and helps people to turn their dreams into the profitable business.  Now she is writing for marketing and business resources. Also Lucy has her own blog where you can check her last publications. If you’re interested in working with Lucy, you can find her on  Twitter.

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