small-business-planning

How to get your business ready for year-end 2022

Another year is quickly wrapping up, and it’s time to start getting your small business ready for year-end. There’s a lot to keep track of this time of year, but here are 15 tips to help the process go as smoothy as possible. Some of these tips assume a December 31 fiscal year-end, but they still apply if your small business has a different year-end.…

How to generate brand awareness on a small budget

Are you just starting your small business? Have you been going for a while but are looking for cost-effective marketing ideas? GoForth’s CEO and Founder Leslie McGeough has some tips to help! As one of our GoForth Experts, she was asked how to generate awareness of a new business on a limited budget. Here are just three of her tips: Get creative with social media.…

10 most common challenges to entrepreneurial creativity

Creativity is the ability to view the world in new ways, to find hidden patterns, to make connections between seemingly unrelated things and to find solutions. Your ability to connect the dots in this way is the basis of all human creativity and idea generation. This sort of creativity is important to entrepreneurship! It’s seen often in the history of some of today‚Äôs most unique…

social media conversion ideas

3 tips for increasing social media conversion

When your goal is to drive traffic to a landing page, online shop, or signup form, here are some social media ideas to increase conversion. 1) Keep your branding consistent throughout your sales funnel Imagine you’re scrolling through your feed and an ad from one of your favourite businesses catches your eye. You click on it, only to see a landing page that looks completely…

competitive analysis small business

What makes a business a competitor?

“The competitor to be feared is one who never bothers about you at all, but goes on making his own business better all the time.” – Henry Ford, Founder of Ford Motor Company Identifying competition – both current and potential – is important. It’ll help you understand the potential of your business idea, and what proportion of the market you might expect to capture. What…