Analyzing your small business’ competition is a very important aspect in start-up, and beyond – we’ve talked about it in the context of choosing your business’ location, for example.
But what do you do with all the data you collect in your competition research? How do you know what to look for when you’re analyzing your competitors? Wouldn’t it be great if there was a handy chart were you could note factors such as location, target market, reputation, advertising expenditure, strengths, and weaknesses?
We think it’s a handy tool too, so we created one! GoForth’s How Do I Measure Up? Competitive Matrix is a no-nonsense, one-page comparison chart for your small business and three competitors. You can see, at a glance, how your small business stacks up against the competition.
And the best part? It’s free to download in PDF form. So check out GoForth’s How Do I Measure Up? Competitive Matrix, one of the many small business templates and checklists we’re happy to offer to entrepreneurs just like you.