Creating a strong value proposition

Saturday, April 20th, 2019

What makes your business unique and desirable to your target market? If you’re not sure, you won’t be able to tell your customer why they should do business with you. You need a value proposition. A value proposition is a concise statement that outlines how your products or services deliver value to your customers, and […]

What is the Value Proposition Canvas?

Saturday, October 27th, 2018

The Value Proposition Canvas helps us to systematically understand what customers want and to create products and services that perfectly match their needs. It collects customer information about their needs and requirements which allows a more effective design of your products and services, and ultimately your business model. Eventually, this should lead to sales and profitability and much less time wasted on developing ideas that customers may not be interested in.

What makes a strong value proposition?

Saturday, July 28th, 2018

A value proposition is a statement we use in business to summarize why a consumer (or business if your customers are other businesses) should buy your product or service. It’s an easy-to-understand statement that explains how a product solves a pain point, communicates the specifics of its added benefit and states the reason why it’s […]

The business concept: Putting it all together

Saturday, November 29th, 2014

Learn how to create a strong business concept statement.

The business concept: Value proposition and the compelling story

Sunday, November 9th, 2014

The value proposition and compelling story are two key aspects of a business concept.