« Previous Entries

What is the Value Proposition Canvas?

Saturday, October 27th, 2018

The Value Proposition Canvas helps us to systematically understand what customers want and to create products and services that perfectly match their needs. It collects customer information about their needs and requirements which allows a more effective design of your products and services, and ultimately your business model. Eventually, this should lead to sales and profitability and much less time wasted on developing ideas that customers may not be interested in.

How to research your customers

Saturday, October 6th, 2018

Who will you be selling to? Selling to everyone is highly discouraged, since everyone has different wants and needs. Instead, it’s best to decide on target markets – groups of customers who share similar characteristics that you can market to more effectively. It’ll save you time and money, reduce headaches from trying to please large […]

Defining your small business’ brand experience

Saturday, October 22nd, 2011

Learn all about defining your small business’ brand experience.

Define your customer experience

Saturday, August 6th, 2011

Your small business can have the best products and price in the known universe, but if the customer isn’t happy – then what? Read on to find out how to design a positive customer experience for increased loyalty.

The four types of primary market research

Thursday, October 21st, 2010

Primary market research is a great way to gather information about your small business’ product or service idea. You might conduct market research to determine things like the size of your target market or the demand for your great product idea. Primary market research is tailored to your small business’ specific needs and can be […]

« Previous Entries