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The importance of your target market

Saturday, June 27th, 2020

Starting a new small business is one of the most exciting things you can do in your life. But at GoForth, we also know that understanding your target market inside and out will increase your odds of small business success. Why research your target market? Imagine you’ve decided to open a flower shop. You find […]

From the archives: Why is target marketing so important?

Saturday, June 18th, 2016

What’s your target market? Why does it matter? GoForth’s President Dr Leslie McGeough has this to say on the topic: My own business advisor (and everyone should have an advisor, no matter how seasoned an entrepreneur they are) once told me the field is full of white rabbits. Pick the white rabbit you can catch […]

Eight online resources that can help entrepreneurs save money

Saturday, July 11th, 2015

If you’re looking for ways to keep some of your small business’ well-earned dollars back into your piggy bank, try these free (or very inexpensive) resources to help you build a website, understand your target market, please your customers, and even get a business name.

Examples of secondary market research

Saturday, June 13th, 2015

Secondary market research can be a great way to get information about your target market.

The business concept: Who will buy?

Saturday, November 1st, 2014

Who will buy? Answering this question is the first step in creating a business concept.

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