Many Canadian small businesses proudly weave charity and volunteer work into the fabric of their businesses. To them, being a business owner means also being part of a local community. They believe it’s important to give back to that community whenever possible.
Does that sound like a good idea to you? Here are some ways you can get your small business involved in giving back.
Find the right organizations
Charities and causes that you can relate to and believe in are the best ones for you to spend your time and money on. Look for organizations that align with your company’s brand pillars. Consider charitable investments that are most in line with your company values and beliefs and make them a part of your corporate culture.
Depending on the level of commitment you’re comfortable with, there’s an option that’s right for your business. Some small businesses sponsor sports teams, a community event, or a community project. Others make financial contributions on an ongoing basis. Donations don’t have to break the bank, either – organizations such as Kiva offer loans for entrepreneurs in need, and lenders can contribute as little as $25.
If you’d rather donate your time, focus on your company’s strengths. If you’re an accounting firm, for example, you might help single parents or underprivileged families with filing taxes. A freelance web designer can help maintain the website of their local food bank. You can also host events, offer skills training, or simply spend a Saturday afternoon volunteering along with your employees.
Need even more convincing? A recent study showed that 91% of millennials would switch brand allegiances to one that’s associated with a cause.
So, there you go – it’s a win-win!