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The 7 rules of creating market segments

Saturday, August 10th, 2019

In order to make better use of your marketing dollars, we recommend that you narrow down your market into specific customer groups (anywhere from one to four groups) that will be most profitable and accessible to target. Our rules for creating customer segments? Glad you asked. Essentially, your segments should be basically different from one […]

How to research your customers

Saturday, October 6th, 2018

Who will you be selling to? Selling to everyone is highly discouraged, since everyone has different wants and needs. Instead, it’s best to decide on target markets – groups of customers who share similar characteristics that you can market to more effectively. It’ll save you time and money, reduce headaches from trying to please large […]

From the archives: Why is target marketing so important?

Saturday, June 18th, 2016

What’s your target market? Why does it matter? GoForth’s President Dr Leslie McGeough has this to say on the topic: My own business advisor (and everyone should have an advisor, no matter how seasoned an entrepreneur they are) once told me the field is full of white rabbits. Pick the white rabbit you can catch […]

Examples of secondary market research

Saturday, June 13th, 2015

Secondary market research can be a great way to get information about your target market.

The business concept: Who will buy?

Saturday, November 1st, 2014

Who will buy? Answering this question is the first step in creating a business concept.

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