« Previous Entries

Using the Empathy Map to understand your customers

Saturday, March 16th, 2019

Last week, we talked about the Empathy Map, a fantastic tool that helps you truly understand your customers, so you can more accurately deliver a product or service they’ll love. This week, we’ll dive a bit further into the Empathy Map. The empathy map has seven quadrants: 1. Who are we empathizing with? Briefly define […]

The Empathy Map and entrepreneurship

Saturday, March 9th, 2019

We use the term empathy in business to reflect our understanding of our customers – who they are, what they like and don’t like, what motivates them to buy something or not, and what pains we can solve for them. Why is empathy important in business? When we show empathy for our customers, we understand […]

Should you call it quits in your small business?

Saturday, February 2nd, 2019

At GoForth Institute, we’re all entrepreneurs too, and most of us have been business owners more than once. Entrepreneurship is a rewarding journey, but it’s also got its fair share of failures and struggles. Obviously, we want you to love what you do, but like the song says – sometimes love just ain’t enough. If […]

Small business blog posts we liked this week

Saturday, December 8th, 2018

Whether your small business is winding down or picking up, take some time to enjoy these small business blog posts and articles we’ve enjoyed recently. Read anything you liked? Let us know in the comments! Waking Up at 5 a.m. Isn’t Enough to Make You a Successful Entrepreneur at Entrepreneur How Two Leaders Use Hidden […]

Entrepreneurial inspiration from Oprah Winfrey

Saturday, May 26th, 2018

At GoForth, we’ve designed our industry-leading small business training to help you ensure you do get paid. We love when entrepreneurs make money! However, we thought this quote from Oprah Winfrey was an interesting metric to help you gauge your passion for your small business. It’s estimated that about 60% of new business ideas are related […]

« Previous Entries