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Getting started with influencer marketing

Friday, June 28th, 2019

According to a recent study by Linqia: Influencer marketing saw explosive growth in 2016, with 86% of marketers having used the tactic, 94% of whom found it effective. Let’s look at influencer marketing, and how can your small business use it. What is influencer marketing? You’ve probably heard the term “influencer” – content creators with […]

Small business blog posts we liked this week

Saturday, March 2nd, 2019

From AI to authenticity, here are some of the small business blog posts and articles we’ve enjoyed lately. Got any of your own to share? How To Work From Home at Forbes AI Is Disrupting Freelancing: Here’s How You Can Thrive at Entrepreneur 5 lessons accountants can learn from tech startups at Accounting Today Authenticity: […]

What are the 10 parts of a marketing plan?

Saturday, November 24th, 2018

A marketing plan is an essential guide for every small business and owner – it’s a researched and written plan to guide your marketing investment. The marketing plan is updated quite frequently, usually every six months to a year. The 10 parts of a marketing plan To create an effective plan, you’ll need to answer […]

7 Ways Your Ecommerce Start Up Can Combat Cart Abandonment

Saturday, March 18th, 2017

Your online shopping cart is an indicator of purchase intent. It shows what visitors to your ecommerce site are interested in. But it’s also a place to learn what stops them from making a purchase. When someone selects an item from your store and places it in the cart, it’s a great feeling. It’s exciting […]

Using videos in small business marketing

Saturday, February 25th, 2017

Do you use videos as part of your small business marketing strategy? If not, you may be missing out on a valuable and effective marketing tool that your customers will respond to very positively. Here are three ways you can use videos in your small business marketing: An explainer video As the name suggests, an […]

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