How to learn about your industry

Saturday, March 5th, 2016

Getting to know your industry is an important step in getting to know your business – and making plans for its success. This involves gathering large amounts of data, as well as talking to members of the industry – the ones who know most about it. Important information to know about your industry includes: – […]

Examples of secondary market research

Saturday, June 13th, 2015

Secondary market research can be a great way to get information about your target market.

What’s so important about your target market?

Saturday, April 16th, 2011

Knowing your target market can make or break your small business.

When to use secondary market research

Friday, October 29th, 2010

In our last post, we talked about the four types of primary market research. Secondary market research is also available to entrepreneurs looking to understand their market better – the size of their target market; the needs, attitudes and behaviours of customers; desired price points; and customer satisfaction levels What is secondary market research? Secondary […]