GoForth Institute announces price reduction in small business training, and free e-book

femaleentrepreneursWhen our customers speak, we listen. As such, GoForth Institute is pleased to announce that effective today, the price of our online small business training will be permanently reduced from $295 to $195. Additionally, all new registrants will receive our resource curriculum e-book delivered via USB to complement their learning – for free!

Why the price change?

At GoForth, we pride ourselves on our relationships with our nearly 100 education partners across Canada. We make it a point to keep in touch and gather feedback regularly. Recently, during six months of testing with two different partner groups, we heard loud and clear that entrepreneurs wanted small business education that was more accessible and affordable than ever before. And we agree.

What’s changing?

The training itself will still include our 100 Essential Small Business SkillsTM and 10 video modules taught by expert instructors, and will take just 10 hours to complete. It’s perfect for those who want to improve their odds of small business success conveniently and affordably. And while our testing groups loved the free curriculum e-book via USB, we know that some registrants still prefer hard-copy books. For these budding entrepreneurs, our printed Curriculum Book will still be available for purchase.

So, to recap – effective immediately:

  • GoForth Institute’s industry-leading entrepreneurship training is permanently reduced to $195
  • All registrants receive a free curriculum e-book when they sign up

We couldn’t be more excited to make it even easier for Canada’s entrepreneurs to learn all the skills they’ll need to improve their odds of small business success!

Visit our website for details, and begin your journey into entrepreneurship today.

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Get $25 off GoForth Institute online business training

Do you want to learn how to start and run a small business? For a limited time, GoForth’s 100 Essential Small Business Skills can be yours at a $25 discounted rate. Find out how how to get new customers, make sense of your finances, develop a marketing strategy – and more! Our small business training is delivered through online streaming video, at your pace. All you need is an internet connection, 10 hours of time (though not all at once, don’t worry!) and a great small business idea.

Just email promo@goforthinstitute.com with “Promo” in the subject line by November 1 to get your discount code. This code will expire on November 30, so email us today!

Visit our website for more information about our online small business training. Happy learning!

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The “non-formal education sector” is taking hold with entrepreneurs

Technology – and the ease of access to technology – is changing the way people approach small business training.

We’re entrepreneurs too, so we know all the hurdles small business owners are up against: Lack of time; need for income; friends and family; and the little thing called being a small business owner. We’ve spent a long time and surveyed a lot of small business owners to develop our unique and comprehensive small business training program. Entrepreneurs told us they wanted small business education that was fast, comprehensive and affordable. To us, online learning ticks all those boxes.

Online learning is fast

Our online small business training courses are delivered via streaming HD web video – in just 10 hours total. This means entrepreneurs can study at their own pace, around work and business issues. Because the internet is fluid, online learning modules can be updated more frequently than traditional paper- or classroom-based models. It also responds quickly to the needs and feedback of the community it serves.

Online learning is comprehensive

We teach GoForth’s 100 Essential Small Business Skills™ – yes, all of them – in our 10 hours of web video small business courses. Students can also download supplementary materials, email instructors and watch each module more than once. How does this relate to your last experience of classroom training?

Online learning is affordable

To give you an idea, GoForth Institute’s small business online learning program is just $295, way more than the traditional classroom-based model. Not bad when you consider the convenience aspect is also higher than classroom training – and convenience is something people often pay a premium for.

As you can see, online learning is an educational model that holds many important advantages over classroom training – advantages that entrepreneurs have told us they want. However, some still equate education with the traditional bricks-and-mortar classroom training or with universities and colleges. We feel this is becoming an outdated way of thinking. Online learning is no longer the venue for fly-by-night, get-rich-quick schemes. The new “non-formal education” sector is incorporating new technologies and adapting quickly to make education more accessible to more people.

Further Reading:

Can entrepreneurs benefit from online learning?

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Read Dr. Leslie Roberts’ interview with Mompreneur magazine

A few days ago, we told you of Dr. Leslie Roberts’ interview with Mompreneur magazine. You can read the interview right here – find out how Dr. Roberts started GoForth Institute to offer comprehensive and affordable Canadian small business training, and learn why small business education is so important.

Thanks again, Mompreneur!

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Small business lessons from Generation Y

Yesterday’s Globe and Mail had an interesting feature entitled, “Why Gen Y prefers to patronize small businesses.” It’s the first of a three-part series at the Globe’s website outlining the effect Generation Y is having on business.

The boundaries of Generation Y are loosely defined, but it’s commonly considered to have begun in the mid ’70s and ended in the late ’90s. The Globe featured an book excerpt by author – and Generation Y member – Aiden Livingston. In the excerpt, Livingston outlines some reasons Generation Y is turning to small business rather than corporations. According to Livingston, Generation Y prefers small business because:

  • They feel corporations adapt to new trends in business too slowly;
  • They feel corporations are out of touch with their customers; and
  • They feel corporations are stuck in the past.

At GoForth Institute, we can certainly say that the need for adaptability and newness in business is strong. Entrepreneurs told us themselves that they wanted small business education via streaming HD online learning – and that’s what we gave them!

Our advice for entrepreneurs? Take heart – you’re reading this blog, which means you have adapted to a new trend in business and are not stuck in the past! Just keep listening to what your customers want, embrace innovation and keep adapting – these are just a few of the great small business lessons Generation Y can teach us.

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