What makes a good marketing strategy?

Saturday, November 9th, 2019

The 4Ps of marketing – Product, Price, Promotion, and Place – were classified by E. Jerome McCarthy, a marketing professor from Michigan State University, in 1960. But are the 4Ps still relevant and useful for small business owners? What should your marketing focus on? Product Today, customers are rarely looking for just a product – […]

All about the 10 components of a marketing plan

Saturday, December 1st, 2018

Last week, we introduced you to the 10 key components of a marketing plan. Each are important, and deserve time and consideration. Details of the 10 components of a marketing plan Marketing Strategy How will your marketing plan support your business goals? Before you start developing your marketing plan, you need to have a very […]

What are the 10 parts of a marketing plan?

Saturday, November 24th, 2018

A marketing plan is an essential guide for every small business and owner – it’s a researched and written plan to guide your marketing investment. The marketing plan is updated quite frequently, usually every six months to a year. The 10 parts of a marketing plan To create an effective plan, you’ll need to answer […]

Blog post round-up: All about marketing

Saturday, June 23rd, 2012

Take a look back through the blog for some small business marketing tips and tricks.