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What makes a good marketing strategy?

Saturday, November 9th, 2019

The 4Ps of marketing – Product, Price, Promotion, and Place – were classified by E. Jerome McCarthy, a marketing professor from Michigan State University, in 1960. But are the 4Ps still relevant and useful for small business owners? What should your marketing focus on? Product Today, customers are rarely looking for just a product – […]

These Are the Best Digital Marketing Channels for Small Businesses

Saturday, August 26th, 2017

Small business owners often don’t know where to start from when it comes to promoting their company, and many marketing-related problems stem from the fact that their budget is usually very limited. However, there are high-converting methods that don’t require costly tactics and huge investments, and that can increase their visibility and help them reach […]

Using videos in small business marketing

Saturday, February 25th, 2017

Do you use videos as part of your small business marketing strategy? If not, you may be missing out on a valuable and effective marketing tool that your customers will respond to very positively. Here are three ways you can use videos in your small business marketing: An explainer video As the name suggests, an […]

The Post: Canada’s Modern Marketing Forum is on next week

Saturday, October 22nd, 2016

Calgary, what are you doing next week? If you’re interested in new and modern marketing ideas, we recommend The Post: Canada’s Modern Marketing Forum. It’s a unique and modern marketing event happening October 24-26 at the Hyatt Regency. Join hundreds of leaders, dreamers, and industry influencers for an exciting event that will include: 5 best-selling […]

4 ways to improve your marketing “cold emails”

Saturday, January 16th, 2016

Marketing cold calls are becoming a thing of the past, and now many of us turn to email to develop new contacts or seek new partnerships. When done properly, the “cold email” can work wonders in our small business marketing. But, like the cold call, it can also hinder your efforts. Keep these four marketing email […]

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