The 7 rules of creating market segments

Saturday, August 10th, 2019

In order to make better use of your marketing dollars, we recommend that you narrow down your market into specific customer groups (anywhere from one to four groups) that will be most profitable and accessible to target. Our rules for creating customer segments? Glad you asked. Essentially, your segments should be basically different from one […]

How to implement your small business branding and marketing strategy

Saturday, December 5th, 2015

So you’ve created a branding and marketing plan for your small business that you’re really proud of. Congratulations! However, you’re not done yet – now you have to put those great plans into action. Once you haveĀ a clear strategy for the branding and marketing of your small business, it’sĀ important to put together an implementation plan […]