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How to better understand your small business’ industry

Saturday, August 30th, 2014

Want to know more about your industry? Find out how in this blog post!

How to perform neighbourhood research for your small business’ location

Saturday, July 21st, 2012

We’ve got some tips to help you pick the best neighbourhood for your small business.

What’s so important about your target market?

Saturday, April 16th, 2011

Knowing your target market can make or break your small business.

Screen your small business idea with GoForth Institute’s VPMF Test

Saturday, February 19th, 2011

Will your great small business idea turn into a great small business? Take our VPMF test and find out!

When to use secondary market research

Friday, October 29th, 2010

In our last post, we talked about the four types of primary market research. Secondary market research is also available to entrepreneurs looking to understand their market better – the size of their target market; the needs, attitudes and behaviours of customers; desired price points; and customer satisfaction levels What is secondary market research? Secondary […]

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