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How to research your customers

Saturday, October 6th, 2018

Who will you be selling to? Selling to everyone is highly discouraged, since everyone has different wants and needs. Instead, it’s best to decide on target markets – groups of customers who share similar characteristics that you can market to more effectively. It’ll save you time and money, reduce headaches from trying to please large […]

Why conduct an Achievability Analysis before opening your business?

Saturday, October 28th, 2017

Many first-time entrepreneurs are so excited to start their new business that they want to open their doors right away. This sort of passion and excitement is an admirable and necessary quality for an entrepreneur. However, it’s just as important to subject your ideas to a comprehensive Achievability Analysis to see if it has any […]

How to learn about your industry

Saturday, March 5th, 2016

Getting to know your industry is an important step in getting to know your business – and making plans for its success. This involves gathering large amounts of data, as well as talking to members of the industry – the ones who know most about it. Important information to know about your industry includes: – […]

Examples of secondary market research

Saturday, June 13th, 2015

Secondary market research can be a great way to get information about your target market.

Which form of primary market research is the best?

Saturday, June 6th, 2015

There are four main types of primary market research: focus groups, interviews, observation, and surveys. Which one is the best?

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