Screen your small business idea with GoForth Institute’s VPMF Test

Nearly 70% of Canadian small businesses don’t last to their second year – ouch! Studies show that entrepreneurs who have some sort of education in the finer points of starting a business see their success rate rise from 30% to 80-90%.

So, why not start this small business education right from the small business idea? One of the first things we tell our entrepreneurs is that a small business idea may not translate into a viable small business. Many things come into play between the A-Ha! Moment and the Open for Business Moment. In our February newsletter, we talk about GoForth Institute’s VPMF Test, a quick screening model that runs a small business idea past four key pillars of success:

  • Value
  • Problem solving
  • Money-making
  • Fit

The VPMF Test was created by Dr. Leslie Roberts as a way for entrepreneurs to quickly identify strengths and weaknesses in their small business idea. It’s a great jumping-off point for future development – or the best time to walk away, before too much money and time have been invested.

Read more about GoForth Institute’s VPMF test for small business idea screening. What do you think of it?

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Dr. Leslie Roberts at The Entrepreneurs Summit

Join Dr. Leslie Roberts this February 10 – 11 at The Entrepreneurs Summit! Dr. Roberts will join a truly outstanding panel of small business experts at this event, where entrepreneurs at all levels can share expertise and opportunities.

Tickets for The Entrepreneurs Summit are just $10 and it’s entirely via teleconference – this means no traveling for busy small business owners! You can pick and choose which sessions you want to hear, as well.

For more details and for tickets, visit The Entrepreneurs Summit website.

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Read Dr. Leslie Roberts’ interview with Mompreneur magazine

A few days ago, we told you of Dr. Leslie Roberts’ interview with Mompreneur magazine. You can read the interview right here – find out how Dr. Roberts started GoForth Institute to offer comprehensive and affordable Canadian small business training, and learn why small business education is so important.

Thanks again, Mompreneur!

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Dr. Leslie Roberts talks small business training with Mompreneur magazine

GoForth’s President and founder, Dr Leslie Roberts, was interviewed in the May/June issue of Mompreneur magazine.

Mompreneur is a magazine for Canadian women who “are balancing the role of motherhood with being an entrepreneur.” This month, Dr. Roberts was interviewed about GoForth Institute and issues facing entrepreneurs – the importance of small business education, access to online learning and what Canadian entrepreneurs told her they needed from the country’s first national small business training centre.

Mompreneur magazine is available at Chapters/Indigo now. Thanks to Mompreneur magazine for having us!

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