Get out of the building – get to know your customers

Saturday, January 19th, 2019

When we last talked about Lean Start-up, we discussed how you’ll need to create a minimum viable product, or MVP – a basic version of your product that early customers can give feedback on. Then, you develop based on measurement and learning. So now, it’s time to talk about getting that feedback, and what to do […]

Lean start-up: Is it time for your small business to pivot?

Saturday, September 8th, 2018

Launching a new business has always been a hit-or-miss proposition. According to the decades-old formula, you write a business plan, pitch it to investors, assemble a team, introduce a product, and start selling as hard as you can. And somewhere in this sequence of events, you’ll probably suffer a fatal setback. The odds are not […]