Influencer marketing is an increasingly popular option for small businesses to offer promotions, raise brand awareness, and create unique content. No matter your business’ niche, size, or budget, there’s likely a social media influencer who would be a great match for you!
According to a recent study by IZEA:
42% of respondents ages 18 to 29 turn to TikTok to research a product or service before purchasing. 50% of all respondents have made a purchase after seeing a product used by an influencer.
Sounds great! But – how do you know where to start with influencer marketing? What questions should you ask?
Canadian social media marketing experts Later have put together a handy guide of the 6 questions to ask before you start working with an influencer. From their post:
…partnering with the wrong influencer can do more harm than good for your brand marketing efforts.
Check out Later’s “6 Questions to Ask Before Working With An Influencer” for more!
