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Small business blog posts we liked this week

Saturday, August 17th, 2019

Here are some of the business-related blog posts and articles we’ve enjoyed lately – including an article featuring one of our fantastic partners! We hope you enjoy these, and let us know if there’s anything you’ve read lately that you found interesting! Sheri Somerville Advocating Business Development In Atlantic Canada in Canadian SME Security Researchers […]

The 7 rules of creating market segments

Saturday, August 10th, 2019

In order to make better use of your marketing dollars, we recommend that you narrow down your market into specific customer groups (anywhere from one to four groups) that will be most profitable and accessible to target. Our rules for creating customer segments? Glad you asked. Essentially, your segments should be basically different from one […]

Download our free Start-Up Costs Calculator!

Saturday, August 3rd, 2019

Start-up costs, the one-time expenses you need to incur before you make your first sale, are one type of cost you’ll need to estimate when starting a small business. Our free Start-Up Costs Calculator is a template that’ll help you get an idea how much it will cost to start your business. Download our free […]

How to write a job description

Saturday, July 27th, 2019

Being able to hire your first employee is a big milestone in a small business. But before you jump in, consider the job description. Why is a job description important? A good job description gives prospective hires a clear idea of what you’re looking for, and will attract people you have in mind. On the […]

5 ways to use video in your small business marketing

Saturday, July 20th, 2019

Videos can be a valuable and effective tool in your small business’ marketing arsenal. Slick, high-quality videos are great, but using video in your small business marketing doesn’t have to break the bank. Here are five ways you can use videos in your small business marketing: Video testimonials Testimonials are a great way to show […]

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