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16 tips for choosing a small business name

Saturday, January 5th, 2019

Your small business’ name is important, but there are a few guidelines and tips that can make the process a little easier. Here are 16 of our top tips for choosing a great small business name. Keep your small business name memorable. Keep your business name short. Be creative, but not too out there. Allow […]

What do social entrepreneurs have in common with traditional entrepreneurs?

Saturday, December 15th, 2018

Recently, we discussed social entrepreneurship – entrepreneurs who are all about creating new combinations of people and resources that significantly improve society’s capacity to address problems. Sometimes it’s easy to spot a social entrepreneur as compared to a more traditional small business entrepreneur. However, both do share some similarities. Here are the ways social entrepreneurs […]

What are the 10 parts of a marketing plan?

Saturday, November 24th, 2018

A marketing plan is an essential guide for every small business and owner – it’s a researched and written plan to guide your marketing investment. The marketing plan is updated quite frequently, usually every six months to a year. The 10 parts components of a marketing plan To create an effective plan, you’ll need to […]

What is social entrepreneurship?

Saturday, November 10th, 2018

According to David Bornstein and Susan Davis in their book Social Entrepreneurship: What Everyone Needs to Know, social entrepreneurship can be defined as: “A process by which citizens build or transform institutions to advance solutions to social problems, such as poverty, illness, illiteracy, environmental destruction, human rights abuses and corruption, in order to make life […]

Small business blog posts we liked this week

Saturday, November 3rd, 2018

Whether fall is taking a chilly turn where you are, or you’re still enjoying outdoor time, take a few minutes to cozy up with these small business blog posts we liked this week: In the News, a Survey Says 73% of Your Customers are Influenced by Content Marketing at Small Business Trends Toronto’s tech scene […]

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