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The Empathy Map and entrepreneurship

Saturday, March 9th, 2019

We use the term empathy in business to reflect our understanding of our customers – who they are, what they like and don’t like, what motivates them to buy something or not, and what pains we can solve for them. Why is empathy important in business? When we show empathy for our customers, we understand […]

Small business blog posts we liked this week

Saturday, March 2nd, 2019

From AI to authenticity, here are some of the small business blog posts and articles we’ve enjoyed lately. Got any of your own to share? How To Work From Home at Forbes AI Is Disrupting Freelancing: Here’s How You Can Thrive at Entrepreneur 5 lessons accountants can learn from tech startups at Accounting Today Authenticity: […]

5 ways you can be a great leader in your business

Saturday, February 23rd, 2019

If your small business has employees, you’ve likely wondered how you can be a better leader. After all, studies have shown that 79% of employees don’t feel their work is strongly valued, and 55% would leave their current organization for one that better recognizes their contributions. So, knowing how important employee happiness is, how can […]

Should you call it quits in your small business?

Saturday, February 2nd, 2019

At GoForth Institute, we’re all entrepreneurs too, and most of us have been business owners more than once. Entrepreneurship is a rewarding journey, but it’s also got its fair share of failures and struggles. Obviously, we want you to love what you do, but like the song says – sometimes love just ain’t enough. If […]

Small business blog posts we liked this week

Saturday, January 26th, 2019

From setting goals to innovative technology, here are some of the small business blog posts and articles we’ve enjoyed lately. Have you read anything you’d like to share? Let us know in the comments! How to Better Set Your Goals in 2019 at Inc. Canadian Company Disrupting Optical Industry with 3D Printed Custom Glasses at Retail Insider […]

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