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Using the Empathy Map to understand your customers

Saturday, March 16th, 2019

Last week, we talked about the Empathy Map, a fantastic tool that helps you truly understand your customers, so you can more accurately deliver a product or service they’ll love. This week, we’ll dive a bit further into the Empathy Map. The empathy map has seven quadrants: 1. Who are we empathizing with? Briefly define […]

Small business blog posts we liked this week

Saturday, December 8th, 2018

Whether your small business is winding down or picking up, take some time to enjoy these small business blog posts and articles we’ve enjoyed recently. Read anything you liked? Let us know in the comments! Waking Up at 5 a.m. Isn’t Enough to Make You a Successful Entrepreneur at Entrepreneur How Two Leaders Use Hidden […]

Changing your mindset about selling

Saturday, July 7th, 2018

As all entrepreneurs know, selling is important! After all, how can you succeed if you’re not selling your product or service to new and existing customers? No matter your business, selling is at the heart of it. But how do you actually close a sale? What is the best way to ask for business? It […]

How to kick-start your business creativity

Saturday, April 14th, 2018

Do you think you’re creative? No matter what you think, the answer is probably “yes!” We are all creative in our own ways, whether it’s viewing the world in new ways, finding hidden patterns, or making connections between seemingly unrelated things and finding solutions. Creativity is the basis of innovation, and also the source of […]

Entrepreneurs Get Strong By Recognizing Their Weaknesses

Saturday, July 15th, 2017

It takes a lot of confidence and ego to start a business. Although these attributes are major components of success, ego and confidence can lead to failure if they blind entrepreneurs to their own weaknesses. A common trap for entrepreneurs is trying to do everything; delegation requires trust (a legitimate concern), a willingness to involve […]

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