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Creating a strong value proposition

Saturday, April 20th, 2019

What makes your business unique and desirable to your target market? If you’re not sure, you won’t be able to tell your customer why they should do business with you. You need a value proposition. A value proposition is a concise statement that outlines how your products or services deliver value to your customers, and […]

What is the Value Proposition Canvas?

Saturday, October 27th, 2018

The Value Proposition Canvas helps us to systematically understand what customers want and to create products and services that perfectly match their needs. It collects customer information about their needs and requirements which allows a more effective design of your products and services, and ultimately your business model. Eventually, this should lead to sales and profitability and much less time wasted on developing ideas that customers may not be interested in.

What makes a strong value proposition?

Saturday, July 28th, 2018

A value proposition is a statement we use in business to summarize why a consumer (or business if your customers are other businesses) should buy your product or service. It’s an easy-to-understand statement that explains how a product solves a pain point, communicates the specifics of its added benefit and states the reason why it’s […]

Best ways to anticipate your customer needs

Saturday, April 28th, 2018

Businesses are facing a profound challenge that becomes increasingly relevant every day: anticipating customer needs. The market is changing lightning-fast these days, so if you are not planning and preparing a solution for tomorrow’s customers, you may be heading for a big disappointment and don’t even realize it. Why should one plan solutions for tomorrow’s […]

The components of a business model

Monday, December 18th, 2017

As we discussed in our last post, a business model is a blueprint for the business, outlining how you’re going to run your business, and how you’re going to make money. It’s made up of five elements: Business concept Value chain position Calculating customer value Revenue sources and cost drivers Competitive advantage Let’s take a closer […]

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