What makes a strong value proposition?

Saturday, July 28th, 2018

A value proposition is a statement we use in business to summarize why a consumer (or business if your customers are other businesses) should buy your product or service. It’s an easy-to-understand statement that explains how a product solves a pain point, communicates the specifics of its added benefit and states the reason why it’s […]

Best ways to anticipate your customer needs

Saturday, April 28th, 2018

Businesses are facing a profound challenge that becomes increasingly relevant every day: anticipating customer needs. The market is changing lightning-fast these days, so if you are not planning and preparing a solution for tomorrow’s customers, you may be heading for a big disappointment and don’t even realize it. Why should one plan solutions for tomorrow’s […]

The components of a business model

Monday, December 18th, 2017

As we discussed in our last post, a business model is a blueprint for the business, outlining how you’re going to run your business, and how you’re going to make money. It’s made up of five elements: Business concept Value chain position Calculating customer value Revenue sources and cost drivers Competitive advantage Let’s take a closer […]

What to do when your customers want different things

Saturday, February 13th, 2016

We’ve said it many times before – getting customer feedback is a great thing for your small business. It can help you figure out what you’re doing well, and what you can improve on. Maybe your customers don’t want you to make a change you think will be great (see the reaction to Twitter’s latest algorithm change for […]

The business concept: Value proposition and the compelling story

Sunday, November 9th, 2014

The value proposition and compelling story are two key aspects of a business concept.