« Previous Entries

What makes a strong value proposition?

Saturday, July 28th, 2018

A value proposition is a statement we use in business to summarize why a consumer (or business if your customers are other businesses) should buy your product or service. It’s an easy-to-understand statement that explains how a product solves a pain point, communicates the specifics of its added benefit and states the reason why it’s […]

Best ways to anticipate your customer needs

Saturday, April 28th, 2018

Businesses are facing a profound challenge that becomes increasingly relevant every day: anticipating customer needs. The market is changing lightning-fast these days, so if you are not planning and preparing a solution for tomorrow’s customers, you may be heading for a big disappointment and don’t even realize it. Why should one plan solutions for tomorrow’s […]

7 Ways Your Ecommerce Start Up Can Combat Cart Abandonment

Saturday, March 18th, 2017

Your online shopping cart is an indicator of purchase intent. It shows what visitors to your ecommerce site are interested in. But it’s also a place to learn what stops them from making a purchase. When someone selects an item from your store and places it in the cart, it’s a great feeling. It’s exciting […]

What to do when your customers want different things

Saturday, February 13th, 2016

We’ve said it many times before – getting customer feedback is a great thing for your small business. It can help you figure out what you’re doing well, and what you can improve on. Maybe your customers don’t want you to make a change you think will be great (see the reaction to Twitter’s latest algorithm change for […]

7 questions to help you define your brand experience

Saturday, November 21st, 2015

A small business’ brand experience is strategically developed to encourage customers to think of you, and persuade people to interact with your brand. However, you want this experience to be a good one, right? Ask yourself these seven questions to make sure you’re delivering the best brand experience to your customers. What promise are you making to your […]

« Previous Entries