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Defining and measuring the customer experience (CX)

Saturday, May 30th, 2020

Customer experience (CX) refers to all the experiences a customer has with your business. This could be during one transaction, or over several years. A company’s ability to deliver a positive experience each and every time that someone does business with it sets that company apart in the customer’s mind. Research shows that customers do […]

How exactly do you measure customer satisfaction?

Saturday, March 30th, 2019

As a small business owner, you know that delivering an outstanding customer experience is one of the most important things you can do to be successful. But – how exactly do you measure customer satisfaction? Here are a few common customer experience metrics Net Promoter Score (NPS): The NPS is an index that ranges from […]

How to define the customer experience (CX)

Saturday, March 23rd, 2019

What exactly is customer experience (CX) and why is it so important? Customer experience is the sum of all experiences a customer has with your business, either during one transaction or over the lifetime of your relationship. Customers receive some kind of experience when dealing with your business, ranging from negative to positive. A company’s […]

What makes a strong value proposition?

Saturday, July 28th, 2018

A value proposition is a statement we use in business to summarize why a consumer (or business if your customers are other businesses) should buy your product or service. It’s an easy-to-understand statement that explains how a product solves a pain point, communicates the specifics of its added benefit and states the reason why it’s […]

Best ways to anticipate your customer needs

Saturday, April 28th, 2018

Businesses are facing a profound challenge that becomes increasingly relevant every day: anticipating customer needs. The market is changing lightning-fast these days, so if you are not planning and preparing a solution for tomorrow’s customers, you may be heading for a big disappointment and don’t even realize it. Why should one plan solutions for tomorrow’s […]

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